Ad tags and tracking

DataFlair serves every ad through one stable surface: the ad frame, GET /ad/{code}. You embed a tag that loads that frame. The frame shows the currently approved creative, with click and impression tracking built in. If the creative changes during a campaign, the same code keeps working. You do not need to paste the tag again.

The same tracking link comes in two formats. Both are offered from the Install Kit in your DataFlair Marketplace dashboard. Both formats serve the same creative. Only the embed wrapper differs.

1. Web page (default)

Paste this where the ad should appear on a normal web page, a CMS or a template.

<!-- DataFlair ad tag · campaign CMP-… · placement Sidebar MPU -->
<iframe src="https://t.dataflair.ai/ad/{code}"
  width="300" height="250" frameborder="0" scrolling="no"
  marginwidth="0" marginheight="0" referrerpolicy="no-referrer-when-downgrade"
  sandbox="allow-scripts allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation allow-same-origin"
  style="border:0;display:block;overflow:hidden" title="Advertisement"></iframe>

Freshness is guaranteed on the server. A raw web page has no macro engine, so this format uses no cache-buster and needs none.

2. Ad server or GAM

Use this format when you traffic the tag as a third-party creative inside your own ad server, for example Google Ad Manager. It is the web tag with one addition: a cache-buster macro in the src.

<iframe src="https://t.dataflair.ai/ad/{code}?cb=%%CACHEBUSTER%%"
  width="300" height="250" … ></iframe>

• %%CACHEBUSTER%% is replaced by your ad server with a fresh random number on every serve. Each fill becomes a unique URL, so every serve counts as a fresh impression. This keeps your ad server's impression counts in line with DataFlair's.
• The ad frame ignores the value of the cache-buster. It exists only to make the URL unique.

Clicks with iframe creatives

The click happens inside a cross-origin iframe, so your ad server cannot wrap the click itself. With the ad server format:

• Impressions reconcile through the cache-buster, as above.
• Clicks are counted and shown in DataFlair's own reporting, not in your ad server's. This is a general limit of iframe-based ad tags. It applies to every tag of that kind.

Fixed-size display, the format DataFlair uses, works correctly without click tracking in your ad server. It only changes where you see click totals.